Gandhi said, ‘It is difficult but not impossible to conduct strictly honest business’. This quote rings true today more than ever. As consumers we are starting to realize the environmental and health impacts of our purchases and it is having an effect on how and where we spend our money. In the age of information and connectivity brands have but one choice, to adapt or die.  

Valentines day is a wonderful idea in theory. A day set aside for lovers to exchange confections, chocolates and greeting cards (known as Valentines) and of course spend oodles of money. 

Let’s face it, TV and movies are migrating to the internet. Just a few years ago there were confident predictions that consumers would never want to watch programming on their computers. How embarrassing. Now, this is of course before the likes of Netflix and hulu really took off creating an interface that brings a plethora of content to the viewer in a nicely designed package. YouTube is building branded entertainment channels with juggernauts like Disney and at the same time hosting web shows people make in their living room with their laptops. That’s quite a vast scale of content being created for a medium people were predicting consumers would never turn to for entertainment.  

My whole life I have been ‘right brain’. I’m cool with that. Everyone knows the right side of the brain is where the party is. Right brained means that you’re creative and spontaneous and romantic whilst the left side of the brain is all logic and math and remembering when to do your laundry. Or something like that, I don’t pay attention to details because I’m apparently right brained.